Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.

At our firm, we have the client—and only the client—in mind.

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world. We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.

No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

"There is no better feeling than helping clients meet their goals. It's what makes everyday special." -James Appelt

Client Centered

Our business is built on a foundation of thoughtful client relationships. 

Our priority is to treat your family like we would want our family treated.

Our Team

Craig Koller

Co-Founder & Managing Partner

(813) 314-2288


Craig is a Certified Financial Planner™ Practitioner with over 23 years’ experience in the greater Tampa Bay area assisting with the financial needs of families and their businesses.

He graduated from the University of North Dakota with a BS in Financial Management. While attending he was a scholarship athlete, 4-year letter winner, and team captain of the football team (1989-1992).

Craig has been securities licensed since 1993. He was one of the few financial advisors with direct experience on the floor of a major financial exchange working with foreign currency options and futures on the floor of the Chicago Mercantile Exchange. He later began work in compliance at the 3rd largest independent brokerage firm in the US and was quickly promoted to Senior Compliance Examiner overseeing customer complaints, branch examinations and securities fraud investigations.

As time went on, Craig wanted to bring this combination of unique and practical experience to the financial planning industry and relocated to the Tampa area where he founded his own financial planning practice in 1997. To lay a firm academic foundation for his work, he began his studies to become a CERTIFIED FINANCIAL PLANNER™ PRACTITIONER. CFP® professionals must develop their theoretical and practical financial planning knowledge by completing a comprehensive multiyear course of study at a college or university offering a financial planning curriculum approved by the CFP Board. This was critical for his future work in the financial planning process, tax planning, employee benefits and retirement planning, estate planning, investment management and insurance.

He received further training in 2001 by obtaining a Certified Divorce Financial Analyst designation (CDFA).  He sought this training to help individuals through the critical financial time of divorce. He used this training and gained years of experience working with clients beyond just making assets lists, but rather helping them create a detailed post-marriage financial plan of action.

Craig resides in Largo with his children, Jack and Allison. Craig is an avid boater and enjoys all aspects of Tampa Bay’s water opportunities. He enjoys coaching youth sports, snowmobiling, off-road motorcycling, softball, photography, weight training, and previously ran the Miami Marathon. Craig is a charter member of the Sunset Optimist Club and favors local charities geared towards helping children.

James Appelt

Co-Founder & Managing Partner


Principal and Co-founder of Integrated Wealth Management, Mr. Appelt has been active in the Investment Industry since 2006. Mr. Appelt holds a Bachelor's and a Master's Degree in Accounting. James also founded Appelt and Associates in 1995 after beginning his career at Price Waterhouse and then as a principal at a large local CPA firm and he has been practicing Accounting since 1985 .He is a member of several professional organizations including the FICPA and AICPA. An involved member of the community, he has served as president, treasurer and/or director of local civic organizations as well as Chambers of Commerce, the Long Center, Special Olympics State Summer Games, several local youth sports organizations, and the Morton Plant Foundation.

Kate Kretzinger

Client Services Coordinator

(813) 314-2288


Kate was born and raised in Tampa, Florida where she attended University of South Florida and oversaw their Technology Incubator program. She joined IWM in 2021 where she continues to bring fresh ideas and new methods to the table as our Client Services Coordinator. She has plans to obtain a variety of licenses in the coming years as she continues to expand her knowledge of the financial industry. Kate resides in the Westchase area with her two kids and spends her free time travelling and visiting family. 

ABOUT IF Partners

Integrated Wealth Management has partnered with Independent Financial Partners (IFP) to provide the technological, compliance, marketing, business development, and operational support our firm needs. In turn, this allows us to give clients like you the service they deserve.

Supporting Independence

IFP fully supports advisor independence, allowing our firm to take advantage of the many services they offer while putting your interests above all else. We’re also able to leverage their network of financial advisors and subject matter experts from across the nation to address even the most complex needs of our clients.

About Independent Financial Partners

Independent Financial Partners is a broker-dealer and registered investment adviser based out Tampa, Florida. Their firm’s independent platform empowers advisors through freedom of choice and a constantly evolving technology suite that’s designed to build better client experiences. Learn more about Independent Financial Partners by visiting their website, http://ifpartners.com.