Are All Financial Planners Alike?

We believe you benefit more when you work with an Independent Financial Advisor. An “independent” financial advisor can be a Certified Financial Planner™, a Registered Financial Consultant, a Registered Investment Advisor, or a financial professional with any number of other professional designations, depending on his or her education, training, testing, experience, etc. Over 20 professional financial designations can be earned. What makes us “independent” is that we’re not employees of a particular investment firm with sales quotas for products we must offer.

 

An independent financial advisor, or independent investment advisor representative, is a professional practitioner who functions in a conflict-free environment. Being an independent practice, we are able to offer a wide range of financial education to our clients, and are able to offer totally unbiased advice on all financial matters. We look at the criteria that will benefit our clients: service, the financial strength of the provider, charges and costs, past performance and so on.

 

When designing a client’s portfolio, an independent investment advisor representative is free to consider all of the thousands of investment alternatives available as a potential solution to their goals. There are no artificial limitations on which investments they can use.

 

When building a client’s portfolio, an independent investment advisor representative can weigh the merits of one investment against another, recommending investments only because they may contribute to the success of the client’s investment strategy. There is no pressure, and no incentive, to “sell” proprietary products or meet sales quotas.

 

When assessing a client’s portfolio’s performance, an independent investment advisor representative can use objective criteria to gauge the performance of each investment. An expert financial advisor can help track the progress of a client’s portfolio toward the financial goals they’ve set, and advise them when it is appropriate to make changes and when it’s time to stay put. 

 

An independent investment advisor representative is a professional practitioner who functions in a conflict-free environment. The benefits of using the services of an independent investment advisor representative accrue to the investor throughout the relationship.

 

We believe independence is essential.